VW Atlas: By the People, For the People
Volkswagen manufacturer recently revealed its new Atlas, a mid-size SUV that is built by Americans, for Americans. The Atlas will be built in Chattanooga, TN, and is due out in the spring of 2017 as a 2018 model year vehicle.
While Volkswagens have long been popular on American roadways, the vision for the Atlas was of a slightly different course. Instead of designing a car for Americans, why not let Americans actually design it themselves? Volkswagen gathered feedback from American drivers about what they wanted in a vehicle and the Atlas was born out of that vision.
VW Puts SUV Expectations on the Shoulders of the Atlas
We Americans like things big, including our vehicles. The Atlas doesn’t disappoint, with a seven-passenger interior that busts the seams at the top of the mid-size SUV class and is larger than even the sales-leading Ford Explorer.
Cabin and cargo space isn’t the only thing Americans love. The 238 horsepower generated by the Atlas’ four-cylinder turbocharged engine with direct fuel injection speaks to our need for speed. The upgraded engine is a VR6 with 280 horses running wild. Driving modes for standard, highway, snow, and off-road accompany the various driving conditions found in America.
And in this tech-obsessed nation, the Atlas comes equipped with App-Connect to cater to Apple CarPlay, Android Auto, and MirrorLink. A 12-speaker Fender Premium Audio System then pumps up the volume.
Last but not least, safety has vaulted to near the top of Americans’ vehicle wish list. Volkswagen answered by outfitting the Atlas with:
- Adaptive Cruise Control
- Blind Spot Monitor
- Lane Departure Warning
- Park Assist
- Forward Collision Warning
- Autonomous Emergency Braking.
The campaign for a midsize SUV that all Americans can agree to love is an easy one. Visit Street Volkswagen in Amarillo, Texas, to learn more about the VW Atlas or to find out when one might be available for you to test drive.